Project Overview
Chencita’s Lonchera is a Lincoln based family owned and operated canteen food truck company that offers a Mexican inspired lunch service to construction sites in any city they operate in. The food is a healthy take on traditional Mexican cuisine without leaving out the flavor. With their fast canteen trucks, branded disposable cutlery and salsa bottles, they provide an affordable way to have lunch. Chencita’s Lonchera is further expanding to more cities and to bring in more clientele has opened a new punch card service for regulars and to tie in to newcomers
Audience Profile
Chencita’s wants to target the blue-collar workers of cities. The hard workers who build our cities up and love a good homemade meal. For example, Lincoln’s city is expanding more outwards. This creates more job sites with new worker mouths to feed, just like so many other cities around the country. Chencita’s wants to be the equivalent of an ice cream truck that happy children look for, to the workers on jobsites near lunch time. This target audience is tired of finding the nearest fast-food restaurant to get a decent meal and would rather have the deliciousness of Mexican food. Workers who are excited to eat lunch and don’t want to waste one second trying to decide on a place to eat. Fast food is not as affordable is used to be and even less healthy so this audience wants to keep all of their hard earned dollars into a well spent meal. Those who are also thinking of starting to eat healthily can pick Chencita’s as a good alternative to restaurants nearby. This worker audience is strong and knows that they are, which means they know they need a healthy filling meal to keep continuing their hard work. Bringing lunch to work is a thing of the past, since the worker audience is having to come home from a hard day of work just to start packing your lunch for the next day is tiring. This target audience wants that worry gone and so they pick Chencita’s to have their afternoon free to relax.
Perception & Tone
The design will be delightfully cheery and rustic creating the feeling of coming home to a meal after a long day as well as being an eye-catching bold fusion of Mexico’s landscape on wheels from far away. This will make the audience feel like they’re on a true lunch break and with the western tone can bring any customer down south for the real deal.
