Project Overview
Marple is a food company based in Ontario, Canada that is creating the very first new non-sticky maple syrup with variety in grade flavors and in addition to that a new line of pancake & waffles mixes to tag along the new maple syrup. Marple is dedicated to producing authentic maple syrup with no additives and designing inclusive products that can let anyone enjoy their products. Marple wants to leave behind the traditional Canadian maple syrup aesthetic and enter the new digital age.
Audience Profile
Marple wants to target those who love to start their day with breakfast. Breakfast is the most important meal of the day, and breakfast lovers know and love that. These guys think, what is the point of breakfast if it can’t be sweet and savory? Maple syrup is a key ingredient to so many breakfast foods that just means that these guys just can’t leave it out despite it always being a sticky mess that can ruin their morning. To the little ones who need to drench their pancakes in syrup, to parents who do want to do any more laundry to finally the sweet tooths who don’t want any fake maple flavored syrups, all these guys want the real deal. Breakfast lovers, who sit down to enjoy a quiet breakfast or the go getters of the morning who need their sweet treat of the day, both want breakfast but without the mess. Parents who can be in either situation with weekend lazy mornings eating breakfast with the whole family to those busy mornings that have you stressed that little jimmy just needs their sweets but is about to get their school uniform into a sticky situation. Everyone is looking for the best alternatives without leaving maple syrup behind. They want sweets and not the mess!.
Perception & Tone
The design will be a new youthful spin on maple syrup that isn’t all about Canada’s stereotypical aesthetic. With a vibrant dramatic abundance of hefty hues taking up most of the design with statements of our messages as well show of HD images of products, the feel of the design will parallel strikingly and stand out in the world of social media.
Social Media
Marple first started out throughout social media. Having a bold abundant aesthetic with HD imagery allows the common internet scroller to look twice and stay and look at Mar Mar’s fun posts.
To the Store!
After the crazy rise of Marple throughout social media, they’re coming to U.S stores near you! Here are some looks of how display products and freebies you can get.
Products
