Project Overview
Efflo is a gardening company that focusses on reopening the world of gardening to everybody by creating garden gizmos, tools, and seed packets that are accessible to all garden efficiently. Efflo is wanting to bring gardening to the next level, literally, via their new revolutionary automatic garden bed that rises to the height gardeners need that just hit the market. This allows gardening to reach new heights to make it not easier but possible for past and newcomer gardeners. Efflo wants to inform them both of how to use their new product and introduce additional items.
Audience Profile
Efflo is targeting the green thumbs of the earth who love to use every bit of space they have in their garden. If the horizontal landscape is full, then they must grow higher and use even vertical space to plant more till their hearts content. Their safe space is their garden and no matter what comes their way they must garden! Older gardeners may find it hard to kneel and be out in the sun for a long period at a time but that cannot stop them from drawing the earth with more greenery. This can make past gardeners upset and out of tune with nature, even going as far as affecting their hard-earned money via paying other gardeners to come in to work on the very garden they created with their bare hands. Paid outside gardeners can’t understand how these gardeners know their garden personally. This audience knows where every plant came from, waking up every day and seeing them grow up. The emotion of not being able to attend to your plants there is upsetting. This audience does not want to go down that path and wants to continue their hard work outside no matter the cost. Despite that they know deep down they need a little help with new technology that can aid them there.
Perception & Tone
The design will be an exquisite rustic feel that emulates the classic good old days of gardening for modern times. Taking back the old-time vintage look, with the twist of modern new technology that feels like a homey generational garden.
