Project Overview
Efflo is a gardening company that focusses on reopening the world of home gardening to all. Achieved via their garden beds, tools, and seed packets that are engineered to be accessible for many to use. With their new revolutionary automatic garden bed that rises to the height needed, just hitting the market. Efflo wants to promote said items in todays digital age of technology while still having traditional promotional items. Extending the way their products are accessible to also having their instructions, packaging and wording be easy to understand and to do.
Audience Profile
Efflo is targeting the green thumbs of the earth who love to use up every bit of space they have in their garden. Their safe space is their garden and no matter what comes their way they must garden! Some gardeners may find it hard to kneel and be out in the sun for a long periods of time, but even that does not stop them. This can make them out of tune with nature, with their hearts in the garden but not able to go out and do so. Having outside gardeners can help but they like to see their personalized garden created from their own hands. This audience knows each of their plants and has a tight knit bond, seeing them grow.
Perception & Tone
The design will be an exquisite rustic feel that emulates the classic good old days of gardening for modern times. Taking back the old-time vintage look, with the twist of modern new technology that feels like a homey generational garden.