Project Overview
Lincoln City Libraires is adding to their roster of libraries with a new youthful library, targeting young adults and teens. Willow Branch Library is an innovative approach to their current libraries, creating a unique environment for the Book Tok community to explore their newfound love of reading. New online readers can now enjoy a physical aesthetic place where they can find other readers in their city to bond over trendy titles. Willow Branch Library will hold more of a focus on YA, Romance, Fantasy, Manga, Historical fiction, and classical literature book as these genres have been common among TikTok goers. Along with that they will be hosting book clubs for popular books to bring in the shy readers to the most extroverted ones and find common ground in their favorite books. Willow Branch library has a new service where they lovely accept any overconsumed books readers might have bought. Willow and readers love books but to sometimes TikTok adds can get the best of readers and make them buy more books than they can read. No worries as Willow will take in donations, no questions asked. Have study spaces, tutors, and computer labs for highschooler and college students, as having a quiet space away from bedroom and dorms can help them better work on their assignments. A local café for those needing a quick snack or those you cannot live without their coffee, right nearby so they do not have to travel far. Willow Branch Libraries loves classic real-life books but knows a digital media is will media. Kindles are also available to be checked out for those who prefer audiobooks. A movie room is also available, Willow branch Libraries loves to host Movie Book adaptations nights where they discuss differences from the book to movie. Willow Branch Libraries hopes to create a new community space to bring book lovers together and out of their homes. Willow Branch libraries hope to connect with today’s youth via social media that directs them to their new website. The website will further go into detail their new features in detail as well as having an online catalog, putting holds, digital library card and a rental area to rent out any of the digital media or study rooms.
Audience Profile
Willow wants to target those who are on Book Tok, a subcommunity in TikTok, that helped make reading cool again. These guys scroll through TikTok for hours finding book recommendations making them to be read list ever so much longer. Watching reviews that either they want to hear their thoughts repeated to them or hate watch ones where they absolutely bash their favorite book. They even get angrier when they realize these reviewers made a good point. These guys make fan casts, hoping their favorite book gets a movie then cry when they see books that do, are not that good. They pick apart those movies constantly saying, “This wasn’t in the book” or “I can’t believe they cut this out!” Whether they movie was faithful, they will still watch the movie regardless. These readers might take their other hobbies and combine them with reading such as creating fanart or taggle in book binding, remaking their favorite books covers. Those inspired to even start writing their own stories. These guys are artists of many kinds of art. They love to go to the book section of any store but especially love to go to Barnes n Noble, the king of aesthetics of stores. They love supporting authors so they would love to support local bookstores, but reading can be an expensive hobby, so they are looking for more affordable options. These guys loved going to the library growing up but now might not see themselves going as much as before. They crave a new place to read as they take their books to parks, the lake, or any event when they might have a bit of time to read, they will. Annotating and having their room or house be a library is their comfort. These readers envy Belle from Beauty and the Beast when she was gifted an entire library for herself, but they also see themselves in Belle, one of the girls who loves to read and learn but those around them just cannot understand it.
Perception & Tone
The design will embody book nerds Pinterest boards where they show case aesthetic book nooks with a warm forest feeling that invites book readers to come in and read comfortably. With a cleaned-up look that allows space to focus on studying but keeping that rainy cold candle lit feeling.