• Willow Branch Library

    Willow Branch Library

    Project Overview

    Lincoln City Libraries is adding to their roster of buildings with a new youthful twist, targeting young adults and teens. Willow Branch Library is an innovative approach to their current libraries, creating a unique environment for the BookTok community to explore their newfound love of reading. New online readers can now enjoy a physical aesthetic place where they can find other readers in their city to bond over trendy titles. They will be hosting book clubs, accept donations, have study spaces, digital media renting, movie room for book adaptation movie nights, tutors and computer labs. Creating a free “third place” community for Lincoln, Nebraska. Along with the addition of The Mill, a local coffee & Tea shop. Willow Branch Library hopes to bring book lovers together and out of their homes. Willow hopes to connect with today’s youth via their own social media page that directs them to their new website. Which will showcase further details of the libraries unique features, rules, online catalog, digital library card and a rental section for digital media or study spaces. With additional library stationary needed for the building and staff,

    Audience Profile

    Willow Branch wants to target those who are on BookTok, a sub-community on TikTok, that helped make reading cool again. These guys scroll through TikTok for hours, finding book recommendations that make their “to-be-read” lists so longer. Making many “fan casts”, hoping to see their favorite books get a movie adaptation. To then end up betrayed when they realize that, the book, was in fact better. Picking apart these movies is their favorite thing, many saying “This wasn’t in the book!” or “I can’t believe they cut this out.” Whether the movie was faithful or not, they will still watch it regardless. These readers end up combining their other hobbies with reading. In ways as creating “fanart” or dabbling in book binding, remaking their favorite books covers. Inspiring to even start writing their own stories. Loving any book section in stores, regardless of how small. To lovely local bookstores and the king of aesthetics, Barnes N Noble. Wanting to rekindle that feeling of going to the library as a kid, the free spirit of just getting to read and adventure within the mind with the words on page. They crave a new place to read, taking their books to parks, the lake, or any event where they might have a bit of time to read, they will. Spewing out annotations on the side with their happy or sad remarks, these guys rather space out with their books then be in the real world.

    Perception & Tone

    The design embodies a book nerd’s Pinterest board dream that showcases aesthetic book nooks with fall weather all over it. A warm forest feeling that invites book readers to come in and read comfortably. All polished with a cleaned-up look that allows space to focus on studying but keeping that rainy cold candle lit feeling.  

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  • Efflo

    Efflo

    Project Overview

    Efflo is a gardening company that focusses on reopening the world of home gardening to all. Achieved via their garden beds, tools, and seed packets that are engineered to be accessible for many to use. With their new revolutionary automatic garden bed that rises to the height needed, just hitting the market. Efflo wants to promote said items in todays digital age of technology while still having traditional promotional items. Extending the way their products are accessible to also having their instructions, packaging and wording be easy to understand and to do.

    Audience Profile

    Efflo is targeting the green thumbs of the earth who love to use up every bit of space they have in their garden. Their safe space is their garden and no matter what comes their way they must garden! Some gardeners may find it hard to kneel and be out in the sun for a long periods of time, but even that does not stop them. This can make them out of tune with nature, with their hearts in the garden but not able to go out and do so. Having outside gardeners can help but they like to see their personalized garden created from their own hands. This audience knows each of their plants and has a tight knit bond, seeing them grow.

    Perception & Tone

    The design will be an exquisite rustic feel that emulates the classic good old days of gardening for modern times. Taking back the old-time vintage look, with the twist of modern new technology that feels like a homey generational garden.  

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  • Chenchita’s Lonchera

    Chenchita's Lonchera

    Project Overview

    Chencita’s Lonchera is a Lincoln based family owned and operated canteen food truck company that offers a Mexican inspired lunch service to construction sites in any city they operate in. The food is a healthy take on traditional Mexican cuisine without leaving out the flavor. With their fast canteen trucks, branded disposable cutlery and salsa bottles, they provide an affordable way to have lunch. Chencita’s Lonchera is further expanding to more cities and to bring in more clientele has opened a new punch card service for regulars and to tie in to newcomers

    Audience Profile

    Chencita’s wants to target the blue-collar workers of cities. The hard workers who build our cities up and love a good homemade meal. For example, Lincoln’s city is expanding more outwards. This creates more job sites with new worker mouths to feed, just like so many other cities around the country. Chencita’s wants to be the equivalent of an ice cream truck that happy children look for, to the workers on jobsites near lunch time. This target audience is tired of finding the nearest fast-food restaurant to get a decent meal and would rather have the deliciousness of Mexican food. Workers who are excited to eat lunch and don’t want to waste one second trying to decide on a place to eat. Fast food is not as affordable is used to be and even less healthy so this audience wants to keep all of their hard earned dollars into a well spent meal. Those who are also thinking of starting to eat healthily can pick Chencita’s as a good alternative to restaurants nearby. This worker audience is strong and knows that they are, which means they know they need a healthy filling meal to keep continuing their hard work. Bringing lunch to work is a thing of the past, since the worker audience is having to come home from a hard day of work just to start packing your lunch for the next day is tiring. This target audience wants that worry gone and so they pick Chencita’s to have their afternoon free to relax.  

    Perception & Tone

    The design will be delightfully cheery and rustic creating the feeling of coming home to a meal after a long day as well as being an eye-catching bold fusion of Mexico’s landscape on wheels from far away. This will make the audience feel like they’re on a true lunch break and with the western tone can bring any customer down south for the real deal.  

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