• Willow Branch Library

    Willow Branch Library

    Project Overview

    Lincoln City Libraries is adding to their roster of buildings with a new youthful twist, targeting young adults and teens. Willow Branch Library is an innovative approach to their current libraries, creating a unique environment for the BookTok community to explore their newfound love of reading. New online readers can now enjoy a physical aesthetic place where they can find other readers in their city to bond over trendy titles. They will be hosting book clubs, accept donations, have study spaces, digital media renting, movie room for book adaptation movie nights, tutors and computer labs. Creating a free “third place” community for Lincoln, Nebraska. Along with the addition of The Mill, a local coffee & Tea shop. Willow Branch Library hopes to bring book lovers together and out of their homes. Willow hopes to connect with today’s youth via their own social media page that directs them to their new website. Which will showcase further details of the libraries unique features, rules, online catalog, digital library card and a rental section for digital media or study spaces. With additional library stationary needed for the building and staff,

    Audience Profile

    Willow Branch wants to target those who are on BookTok, a sub-community on TikTok, that helped make reading cool again. These guys scroll through TikTok for hours, finding book recommendations that make their “to-be-read” lists so longer. Making many “fan casts”, hoping to see their favorite books get a movie adaptation. To then end up betrayed when they realize that, the book, was in fact better. Picking apart these movies is their favorite thing, many saying “This wasn’t in the book!” or “I can’t believe they cut this out.” Whether the movie was faithful or not, they will still watch it regardless. These readers end up combining their other hobbies with reading. In ways as creating “fanart” or dabbling in book binding, remaking their favorite books covers. Inspiring to even start writing their own stories. Loving any book section in stores, regardless of how small. To lovely local bookstores and the king of aesthetics, Barnes N Noble. Wanting to rekindle that feeling of going to the library as a kid, the free spirit of just getting to read and adventure within the mind with the words on page. They crave a new place to read, taking their books to parks, the lake, or any event where they might have a bit of time to read, they will. Spewing out annotations on the side with their happy or sad remarks, these guys rather space out with their books then be in the real world.

    Perception & Tone

    The design embodies a book nerd’s Pinterest board dream that showcases aesthetic book nooks with fall weather all over it. A warm forest feeling that invites book readers to come in and read comfortably. All polished with a cleaned-up look that allows space to focus on studying but keeping that rainy cold candle lit feeling.  

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  • Efflo

    Efflo

    Project Overview

    Efflo is a gardening company that focusses on reopening the world of home gardening to all. Achieved via their garden beds, tools, and seed packets that are engineered to be accessible for many to use. With their new revolutionary automatic garden bed that rises to the height needed, just hitting the market. Efflo wants to promote said items in todays digital age of technology while still having traditional promotional items. Extending the way their products are accessible to also having their instructions, packaging and wording be easy to understand and to do.

    Audience Profile

    Efflo is targeting the green thumbs of the earth who love to use up every bit of space they have in their garden. Their safe space is their garden and no matter what comes their way they must garden! Some gardeners may find it hard to kneel and be out in the sun for a long periods of time, but even that does not stop them. This can make them out of tune with nature, with their hearts in the garden but not able to go out and do so. Having outside gardeners can help but they like to see their personalized garden created from their own hands. This audience knows each of their plants and has a tight knit bond, seeing them grow.

    Perception & Tone

    The design will be an exquisite rustic feel that emulates the classic good old days of gardening for modern times. Taking back the old-time vintage look, with the twist of modern new technology that feels like a homey generational garden.  

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  • Quill A Victorian Ballroom

    Project Overview

    Quill is a Victorian take on the modern clubbing scene, time traveling to the 18th century bringing back the elegant social gathering of a royal ball for the 20th century to enjoy. Starting in Boston, Massachusetts, Quill has many banquets around the U.S delivering you the demurer way of going out. A more mindful and proper way to meet an elegant suitor, Quill values the tradition of meeting your future partner out in the world rather than a “swipe” away. By remodeling and restoring historical venues in your city, Quill brings to life your Disney or Bridgeton fantasy of going to a royal ball. Transforming commoners to royalty, everyone here is of high status. Quill allows your dream of big ball gowns or handsome suits to be rented to those who cannot get a godmother to grant them a dress from thin air. Quill hosts a variety of themed events throughout the years, from mascaraed, vampire fantasy, regency era and many more. As well as taking suggestions of modern media or different genres of music and twisting it with the Victorian aesthetic. Quill is an adult banquet with a bar but will host kid friendly events such as Princesses/Princes parties, Homecomings, and Proms. Quill provides royal ball dance lessons by day and is an active ballroom by night. With an elite knight force, their top-notch security team, Quill will assure its guests that they can party all night with no jester causing a scene.  

    Audience Profile

    Quill targets those with a creative fantasy mind. Those who love to read and watch historical media. They dream about attending royal balls and reading stories of kings and queens. Wanting to visit real castles and historical places to breathe in the air that was those eras. Historical nerds who know it all, pick apart such media but still love to indulge in it. Have Pinterest boards of “royal core,” something they saw on TikTok, combining years of eras and fashion into one aesthetic since they cannot pick what era they love the best. They eagerly wait for the next renaissance fairs to come to town so that they can live the experience just for a day. This audience is tired of the modern clubbing era and dating apps. They believe they were born in the wrong generation. All this social media weird dating culture makes them upset. These guys are hopeless romantics. They dream of love letters and meet cute. They want to keep a picture of the person they love in a locket in their pocket. They want to experience authentic. They want the Disney classic princess experience. The Darcey’s to their Elizabeth Bennet’s. Anything that Jane Austen has written. They eat it up. They dream of big ball gowns but have no logical place to wear them too. They want their knight in shining armor, and sadly they might find them in some dating app.  

    Perception & Tone

    The design will conduct a Victorian era revamp that mixes in with modern music and social norms. Keeping the classy traditional feel while exploring and celebrating all world history into this one fantasied aspect of Great Britain history. Taking in the vintage classical feel and brightening it with a gleaming cleaned up look.  

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  • Scheels Wildlife Experience

    Why?

    Scheels is always looking to engage customers in more ways then shopping. Creating a unique community to each Scheels store. Even by itself, Scheels holds a vast amount of taxidermy and aquatic animals on display for guests to view and enjoy. To combine both ideas, they are hosting the Wildlife Experience. Where Scheels is launching a mini website all about the animals in the store and kickstarting it with an all year round free gift for those who fill out the form, animal experts with live animals for kids to view, and a free yummy snack in Ginna’s Cafe.

    Hero of Webpage

    How

    A sticker bold look was chosen to elevate the design via the 3D feel. Bright school age colors were used to not only bring in the attention of young guests but the guardians of them as well. Simple cut edge design and layouts were used to have overall accessibility.

    Icon direction to other pages

    Click here for Form Section

    Challenges

    In order to hand over the design smoothly, Google sites was used to create it. Although Google sites is a good tool for quick and easy website design, it proved challenging to use for more detail and specific design choices. Work around had to be made as well as even using embedded code within the site.

    Hero example with Key
    Animal Information Layout

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