Project Overview
Marple is a food company based in Ontario, Canada that is creating the very first new non-sticky maple syrup. Along with several other products including pancake & waffles mixes and jams. Marple is dedicated to producing authentic maple syrup and designing inclusive products for everyone can enjoy their products. Marple wants to leave behind the traditional Canadian maple syrup aesthetic and enter the new digital age.
Audience Profile
Marple wants to target those who love to start their day with breakfast. Breakfast lovers know that it’s the most important meal of the day. These guys think, what’s the point of breakfast if it can’t be sweet and savory? These guys just can’t leave maple syrup out, despite it always being a sticky mess. To the little ones who need to drench their pancakes in syrup that leads to parents with loads of laundry. To the sweet-tooths who don’t want any fake maple flavored syrups, all these guys want the real deal. Breakfast lovers, who sit down to enjoy a quiet breakfast or the go getters of the morning who need their sweet treat of the day. They both want breakfast but without the mess. Like parents who go through lazy weekend mornings or those busy stressful mornings where your little one’s are about to get their school uniform dirty. Everyone is looking for the best alternatives without leaving maple syrup behind. They want sweets and not the mess!.
Perception & Tone
The design will be a new youthful spin on maple syrup that isn’t all about Canada’s stereotypical aesthetic. With a vibrant dramatic abundance of hefty hues taking up most of the design with statements of our messages as well show of HD images of products, the feel of the design will parallel strikingly and stand out in the world of social media.
Social Media
Marple first started out throughout social media. Having a bold abundant aesthetic with HD imagery allows the common internet scroller to look twice and stay and look at Mar Mar’s fun posts.
To the Store!
After the crazy rise of Marple throughout social media, they’re coming to U.S stores near you! Here are some looks of how display products and freebies you can get.