Project Overview
Quill is a Victorian take on the modern clubbing scene, time traveling to the 18th century bringing back the elegant social gathering of a royal ball for the 20th century to enjoy. Starting in Boston, Massachusetts, Quill has many banquets around the U.S delivering you the demurer way of going out. A more mindful and proper way to meet an elegant suitor, Quill values the tradition of meeting your future partner out in the world rather than a “swipe” away. By remodeling and restoring historical venues in your city, Quill brings to life your Disney or Bridgeton fantasy of going to a royal ball. Transforming commoners to royalty, everyone here is of high status. Quill allows your dream of big ball gowns or handsome suits to be rented to those who cannot get a godmother to grant them a dress from thin air. Quill hosts a variety of themed events throughout the years, from mascaraed, vampire fantasy, regency era and many more. As well as taking suggestions of modern media or different genres of music and twisting it with the Victorian aesthetic. Quill is an adult banquet with a bar but will host kid friendly events such as Princesses/Princes parties, Homecomings, and Proms. Quill provides royal ball dance lessons by day and is an active ballroom by night. With an elite knight force, their top-notch security team, Quill will assure its guests that they can party all night with no jester causing a scene.
Audience Profile
Quill targets those with a creative fantasy mind. Those who love to read and watch historical media. They dream about attending royal balls and reading stories of kings and queens. Wanting to visit real castles and historical places to breathe in the air that was those eras. Historical nerds who know it all, pick apart such media but still love to indulge in it. Have Pinterest boards of “royal core,” something they saw on TikTok, combining years of eras and fashion into one aesthetic since they cannot pick what era they love the best. They eagerly wait for the next renaissance fairs to come to town so that they can live the experience just for a day. This audience is tired of the modern clubbing era and dating apps. They believe they were born in the wrong generation. All this social media weird dating culture makes them upset. These guys are hopeless romantics. They dream of love letters and meet cute. They want to keep a picture of the person they love in a locket in their pocket. They want to experience authentic. They want the Disney classic princess experience. The Darcey’s to their Elizabeth Bennet’s. Anything that Jane Austen has written. They eat it up. They dream of big ball gowns but have no logical place to wear them too. They want their knight in shining armor, and sadly they might find them in some dating app.
Perception & Tone
The design will conduct a Victorian era revamp that mixes in with modern music and social norms. Keeping the classy traditional feel while exploring and celebrating all world history into this one fantasied aspect of Great Britain history. Taking in the vintage classical feel and brightening it with a gleaming cleaned up look.