Project Overview

Rioverde was in need a new digital makeover. Inspiration was taken from Rioverde’s Current Letters in its city plaza and turned it into it a modern look. Lacking a unified look between its website and overall city media, Rioverde needed a trust worthy look to not only keep in coming the tourist but also keep the current residents happy.

Rioverde is a colorful fast city and one color generally could not embody all of it
without disrespecting the beauty of the place. So existing colors were taken and
adjusted to be used together easily without trouble of contrast. Orange to
represent food, green to represent the nature, blue to embody the extreme
sports (hiking & diving) and finally the pink to represent the culture. Rioverde
had each of their values representing a letter of the cities name but a lot of
them generally meant the same thing. Simplifying them down to four helped to
have organization. Each color can be used in each areas design. With the quick
busy city, a subtle reference to Mexico’s flag, a golden eagles wings were added
to the R of the logo. The type is fun even without the color.

Audience Profile

Rioverde is a fast-paced city bursting with vibrant colors, situated in
Mexico. Its letters stand tall, symbolizing its cherished values:
Extreme Sports, Adventure, Art, Culture, Nature, Fun, Food, and
Landscapes. However, amidst the thriving tourism industry, unity
among its residents is becoming increasingly challenging. With new
logos constantly being introduced and discarded, it’s time for a
singular, definitive identity for the city to emerge, especially as it
ventures into the digital era. A unified identity is essential to bring
together all its people. While tourism is here to stay, Rioverde needs to
assert control over its narrative, starting with the establishment of its
own website (which is currently nonexistent). By doing so, Rioverde
can seize control of tourism, rather than relying solely on platforms
like TripAdvisor. This not only creates employment opportunities for
residents but also ensures the safety of tourists and preserves the
power of the local culture, preventing tourism from diluting its essence.

Perception & Tone

This design takes Rioverde’s Letters in its city plaza and gives it a modern look.
Rioverde is a colorful fast city and one color generally could not embody all of it
without disrespecting the beauty of the place. So existing colors were taken and
adjusted to be used together easily without trouble of contrast. Orange to
represent food, green to represent the nature, blue to embody the extreme
sports (hiking & diving) and finally the pink to represent the culture. Rioverde
had each of their values representing a letter of the cities name but a lot of
them generally meant the same thing. Simplifying them down to four helped to
have organization. Each color can be used in each areas design. With the quick
busy city, a subtle reference to Mexico’s flag, a golden eagles wings were added
to the R of the logo. The type is fun even without the color.

WHy

This design reimagines Rioverde’s iconic city plaza letters with a modern
twist. Rioverde is a vibrant, fast-paced city, and encapsulating its
essence with a single color would not do justice to its diverse beauty.
Hence, existing colors were carefully selected and adjusted to harmonize
effortlessly, ensuring a seamless blend without sacrificing contrast.
Orange represents the rich culinary scene, green symbolizes the lush
natural surroundings, blue embodies the spirit of extreme sports such as
hiking and diving, while pink captures the essence of the city’s rich
cultural heritage.
Previously, Rioverde assigned each of its values to a letter in the city’s
name, resulting in redundancy. Streamlining them into four core values
brings clarity and organization. Each color can be flexibly integrated into
various design elements across the city.
To subtly pay homage to Mexico’s flag and acknowledge Rioverde’s
national identity, a golden eagle’s wings adorn the ‘R’ in the logo,
adding a touch of heritage to the bustling cityscape. Even without color,
the typography exudes a sense of fun and dynamism.”