Why?
Scheels is always looking to engage customers in more ways then shopping. Creating a unique community to each Scheels store. Even by itself, Scheels holds a vast amount of taxidermy and aquatic animals on display for guests to view and enjoy. To combine both ideas, they are hosting the Wildlife Experience. Where Scheels is launching a mini website all about the animals in the store and kickstarting it with an all year round free gift for those who fill out the form, animal experts with live animals for kids to view, and a free yummy snack in Ginna’s Cafe.
How
A sticker bold look was chosen to elevate the design via the 3D feel. Bright school age colors were used to not only bring in the attention of young guests but the guardians of them as well. Simple cut edge design and layouts were used to have overall accessibility.
Challenges
In order to hand over the design smoothly, Google sites was used to create it. Although Google sites is a good tool for quick and easy website design, it proved challenging to use for more detail and specific design choices. Work around had to be made as well as even using embedded code within the site.
