Audience Profile
The Cat House targets the cat lovers of Lincoln, Nebraska. Staring at the shelter as they drive on O St. These guys always have wanted to come in to look at the cats, adopt or even volunteer. Loving cats, to the brink of crazy cat lady vibes. Cats are their lives, cat print anything to treating their cats with everything. They know that it’s way better to adopt then shop. Encouraging their friends and family to do so. The cat house is important to them because they hate to see any cat get euthanized just because a kill shelter says so. Believing it is cruel. They seek to give back to animals in any way possible, whether that’s donation or volunteer work. In their free time they love to watch cat videos. They say “pspspsp” to any stray cat they see and even set out food for them. They love going to pet stores to see the cats or shop for their own. Are the first to pet the cat at any house party. They seek to have a place where they can just spend time with cats, even if they have one. They believe in them being the best cuddle buddy to read with. Cuddly pets warrants a passive hobby, such as reading. Any free time they have they will also love to sit down and read and having a lovable companion nearby would make it perfect.
Perception & Tone
The design will include a cleaned up take on the current purple of the Cat House identity, introducing more spark into the design as well as hidden cat features throughout. Creating an inviting library that houses cats and invites any cat lover, the cozy feel of being at grandma’s house with warm cookies on a Sunday morning. A jumbled controlled vibrant environment that will get cats out of their shell.