Audience Profile
The Cat House targets the cat lovers of Lincoln, Nebraska. These guys drive buy the shelter on O St and point of how much they always wanted to volunteer or gasp in excitement if they see a cat in the window. These guys always have wanted to come in to look at the cat or have adopted from the cat house, extending their family with a new feline baby. These guys love cats, to the brink of crazy cat lady vibes. They host birthdays for them, with tuna little birthday cakes, or dress them up in the silliest outfits. They buy the most extravagant dishes for their pets to try and toys despite them always loving the packaging it comes in more. They know that it is way better to adopt then shop and encourage their friends and family to do so. The cat house is important to them because they hate to see any cat get euthanized just because a kill shelter says they can. These cat lovers’ think is just not fair and cruel. These guys love to give back to cats and even those who want to pay tribute to any of their past cats by helping other cats in need. In their free time they love to watch a lot of cat videos. They say “pspspsp” to any stray cat they see and even set out food for them. They love going to pet stores to see the cats as well and love to hear when any new friend they make has a cat. They seek to have a place where they can just spend time together with cats, even if they have one. They believe that since cats are so soft and cozy then they make the perfect cuddle friends to read. Any free time they have they will also love to sit down and read and having a lovable companion nearby would make it perfect.
Perception & Tone
The design will include a cleaned up take on the current purple of the Cat House identity, introducing more spark into the design as well as hidden cat features throughout. Creating an inviting library that houses cats and invites any cat lover, the cozy feel of being at grandma’s house with warm cookies on a Sunday morning. A jumbled controlled vibrant environment that will get cats out of their shell.